Success story: hammerjack

hammerjack is an outsourcing solutions provider headquartered in Sydney.  

As a business that helps others build high-performing teams, hammerjack understands the importance of strong people, clear processes, and reliable systems. But like many growing organisations, they began to see internal knowledge work consuming more time and energy than it should. 

Rather than increasing headcount or engaging consultants, the team used the mySMB.com platform as a central, self-serve hub to standardise workflows, embed AI tools, and upskill teams across locations.  

Within weeks, they saw faster document creation, stronger consistency, reduced key-person dependency, and growing confidence using AI as a day-to-day productivity tool. 

Andrew Iorfino, hammerjack’s Head of Client Operations, has this advice for SMBs embarking on their AI adoption journey. 

 “Start with the things you do every day and find ways to make them easier, faster, and more consistent,” he says.   

“You don’t need expensive consulting or complex projects. With the right resources and support, you can move quickly, build confidence, and scale capability from inside the business.”